The previous two steps were intended to define the aims and current state of your existing process.
However, in the real world time, distance, availability, skill, and resource constrain a process. This actually means that we have to work hard to give the customer what they want, and are prepared to pay for (See 1. Identify Value).
So the aim in any Lean operation is to make the process steps to delivery your value (product or service) as joined-up and rapid as possible. This is the Positive Jaws in action.
In other words we strive to allow a process to flow like a river moving from one value adding step to another. The various steps to provide service should link together seamlessly, in tight sequence, without delay – so the process will flow smoothly.
You achieve this by identifying the non-value adding activities and then slowly but surely, reducing, minimising or eliminating them.
It’s as simple as that!